Responsible Retailers Scheme Approved May 2004
Barnsley’s Fit for the Future programme is tackling the problem of under
age drinking by funding the Barnsley Responsible Retailers Scheme.
The scheme, which will be managed by the Barnsley Council Environmental
Health and Trading Standards team, will begin within the next couple
of months with the employment of an officer to develop the scheme
across the borough.
The focus of the scheme will be the under age sale of alcohol. Retailers, such
as off-licenses, will be able to sign up to the scheme and by doing so they
will receive advice as well as posters and leaflets to display in store. One
of the aims of the scheme is to build up a picture of how often young people
are trying to buy alcohol and in which area. Retailers will be given a refusals
book where they can record the amount of times they refuse a sale. This will
not only help to build up a picture of under age drinking in Barnsley but it
will also be a means for Environmental Health and Trading Standards to check
how well the retailer is enforcing the scheme.
Simon Frow from Barnsley Environmental Health and Trading Standards
said: “We will be giving as much advice and assistance as
we can to retailers. Similar schemes run in Doncaster and Sheffield
and they have proved very successful. There is no reason why Barnsley
can’t do the same.”
Simon added: “The scheme isn’t just about getting the retailers
to join up – it’s about working with young people themselves. We
will be raising awareness amongst young people and finding out what they think.” The
scheme will have a knock on effect to under age sales as a whole – that
includes alcohol, cigarettes and fireworks for example.
Dr Frances Clement, Specialist Registrar in Public Health said: “Under
age drinking is a major concern in Barnsley. It’s everyone’s
responsibility to protect young people and to make sure that they
know the real risks of drinking and that they can get the help
and advice they need.”
In addition to the Responsible Retailers Scheme, the BMBC Licensing
Forum has invited a speaker from the Scottish charity Alcohol Focus
to give a presentation about a training course they run for the
licensed trade called ServeWise. The course aims to improve understanding
of the problems which alcohol causes and the role which servers
of alcohol can play in reducing these problems. The recently published
Alcohol Harm Reduction Strategy for England indicates that the
alcohol industry should act more responsibly when selling and serving
alcohol.
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